Late 1990s babies drink much less. Statista data proves lowest consumption rates. Many pick alcohol-free options instead. 2023 surveys show 40% prefer non-alcoholic drinks. Health awareness drives this major shift. Money concerns influence choices too. Digital wellness communities spread influence widely. First drinks happen later than before. Moderation reflects bigger lifestyle changes now. Alcohol strength knowledge grows among them. Questions about what does 190 proof mean arise. Such high concentration rarely gets consumed.